Osim Marketing Communication Essay

Osim as a brand revolves around the armorial bearing of saving the best experience of total wellbeing and living an inspiring life. Its determine are uphold and practice through every customer interaction, reapings, stores and an in-depth acquaintance of a holistic health. Osim, with over 30 years of experience has been the world-wide leader in branded healthy life-style intersections. Osim continues to strive for underdeveloped innovative and reli fit lifestyle products to achieve a healthier lifestyle and wellbeing.For a relax and relief experience, users can choose from abrase chairs, massage sofas, leg massagers, upper body massagers, handheld massagers , eye massagers and neck pillow. boil down belts and pulse massagers helps one to get tone and shape. In line with its mission of providing a holistic lifestyle, health related products like blood squash monitor, air purifiers humidifier water purifier and vacuum cleaners are also phonation of its extensive product ra nge.The launch of Osim Uphoria as the world 1st Tui Na massager amongst more than 10 other different products of functionality had once again go them as the global leader in providing a holistic lifestyle to its consumers.International celebrity, Joey Yung, was chosen to endorse Osim Uphoria in a TVC shoot. Osim has strategically twit on Joey Yung diva persona where she is notably famous in Mainland China, Hong Kong, mainland China and Singapore to progress Osim Uphoria as their advertising strategy.Catching up with the earnings marketing trend, Osim has created a blog dedicated to its product. osiminspiringlife.wordpress.com can be founded on, google, yokel and baidu which are the major search engines for their target audience. To combat the Singapores market, Osim also created osim sg channel on youtube.Lastly, earthity efforts can be seen in the mentions of celebrity bloggers Darren Ang and Denise making a review for Osim Uphoria. Forums like cozycot was also commenting o n the product. Osim Uphoria has also gain media coverage at Singapore Pavillion at groundExpo.Island wide Osim stores also launch promotions with its usual legal injury of SGD 798 Dollars to SGD 698 Dollars. Osim uPebble was put at a package to engage its consumer to cloud. Tactics of uninvolved delivery and free one year warranty was put into the mix as a complete well worth it package.Competitor ReviewOTO Bodycare is the key challenger for Osim which doing the same concept as them. There are other competition too such as Ogawa Pte Ltd. OTO former Foot has the same concentrate with OSIM Uphoria leg massager notwithstanding is less attractive. Reason being it has less features and the price is slightly higher. The machine can be used in variant positions sitting on a chair, standing up, sitting on the tale and lying down. From the last two positions, my thighs were also massaged, but it was rather sticky and uncomfortable, herworldplus.com. (November 2011)The promotiona l mix used by OTO to advertise Power Foot massager is by using advertising, internet marketing, sales promotion and product awareness. A youtube video showing the OTO power foot demo, brings awareness to the public and also advertising. For sales promotion wise, since Chinese New Year is coming, consumers whitethorn get attracted by the lucky draw contest for anyone who spend at least SGD$128.(facebook.com/OTO.Bodycare.sg)Also, with any purchase of OTO products, customer may enjoy a discount for OTO Power Flex at $298 which is worth $538. Ministry of Education Sports & inexpert Club, MERSC, receive free delivery for product worth $300 or more. (mesrc.net, Jan 2013) Overall, OTO promotional mix is mainly focus in general but not on the Power Foot itself. Therefore, in the next moderateic, we leave behind compare the difference between OTO and OSIM promotional strategies to see which is much attractive.Differences & paygradeSimilaritiesBoth company took advantage of the upcoming festive season which is Chinese New Year to promote and increase their sales. For social media, they use Facebook and YouTube to advertise and build more awareness towards consumers.DifferencesOSIM put more effort in advertising and promotions. In their website, theres one button only when for promotion products and the price are also being stated. By doing so, consumer able to meet their budget and make fast decision. Regular article updates on OSIM blog had make it attractive towards consumer to find out more flesh out about their product and event. OSIM invite celebrities Kim Ng to come down and promote their product during the roadshow at Junction 8.(osiminspiringlife.wordpress.com, Jan 2013) Whereby OTO, they only did a simple roadshow to promote their product.OSIM International is bust in promotional strategy?Based on my research and views between OSIM and OTO, I would strongly agree that OSIM International is better in promotional strategy wise. Reason is OSIM had put mo re efforts in terms of promotional strategy which had their brand recognize in Singapore. rely and reliable is the first impression they make towards me when I browse their website. I can find every details I need about them in their website. Whereby OTO website is simple and unattractive compared to OSIM. Reason is when a consumer is interested to buy a product, the first question they want to know is how much does it cost. At OTO website, they did not state the price for every product and expect consumer to cut down their shop or make a call. This will delay the while and will lower the train of interest towards the product. OSIM had make a grave approach towards social media.I would say that OSIM is has more reputable level then OTO as they had built trust towards consumers mind in Singapore. A positive review stated by a customer aspect that they are satisfied with OSIM products and services. (yelp.com, 6/9/2012) Recommendation to improve OTO promotional strategy-improveme nt towards their websiteThis way they can attract more customers and build reputable brand. -improve their brand awareness stumble a regular publicity hinder that attract large group of people.Use Google Adword to make it at the top search in the web.-focus more on public relationsMake a charitable contribution towards community to create awareness. Write and update articles regularly so that customer may know the latest product launch or any promotions.Reference list http//www.herworldplus.com/solutions/road-test/solutions-road-test-product-reviewfootmassagers (retrieved on November 2, 2011) https//www.facebook.com/OTO.Bodycare.Sg/OTO.Bodycare.Sg http//www.mesrc.net/oto-bodycare-cny-promotions-valid-till-27-jan-2013 (retrieved on 20 November 2012) http//osiminspiringlife.wordpress.com/2013/01/22/behind-the-scenes-with%e8%b4%a2%e7%a5%9e%e7%88%b7-and-kym-ng/ (retrieved on Jan 22, 2013) http//www.yelp.com.sg/biz/osim-singapore-6 (retrieved on family 6, 2012)