Exploring Internet Sites Essay

Nowadays meshwork became primary informational artificial lake for overwhelming majority of people around the world. That is why, in order to profit client goodwill, enhance the market and promote own goods or services, it is needful for any enterprise at any market to place favourable accessible, correct and comprehensive information about the company, its policies, strategies, products, prospects and so on, into World colossal Web. Official sites of such known companies, as Procter & Gamble, Nestle and Unilever are capacious examples of using advantages of Internet as an effective tool of marketing and promotion.It is remarkable, that these flourishing companies openly inform their customers about their financial situation and the results of specific researches, shot new career or investment opportunities for any visitor of the site. This in spades works for strengthening their image on global level. To my mind, the most enchanting and interesting features for the custome rs are the sections about the products of the companies and some related fields the likes of nutrition, beauty and style, etc.It is princip bothy important to make information on the site practical and useful for any average or likely customer. With this purpose, for example, P & G is using a very effective shibboleth Expert Advice for day-after-day Life, which really works well, I believe. Undoubtedly, all three sites are very up-to-date and competent. I could not athletic supporter noticing one obvious disadvantage of them all extreme overload of information. It makes water travel more complicated for an average customer, who can be an average Internet user as well.Besides, I suppose that the sites of P & G and Unilever bewilder too very bright and colorful designs. This can take customers mind off the site content and the product itself. Besides, to my mind, it affects serious-mindedness of these companies to some extent. Certainly, Internet sites play important role and s ignificantly top into forming consumer preferences and attracting new customers. The main advantage of such sites is making customer- producer communion much faster.When a customer wants to get some information, there is no need to make long phone calls and wait for consultations anymore. Now it is possible to find all necessary data on the site still with a couple of mouse clicks.BibliographyNestle. Nestle S. A. 2004. 06 Nov. 2006 . Procter & Gamble. P & G Everyday Solutions. 2006. 06 Nov. 2006 . Unilever. Unilever N. V. 2006. 06 Nov. 2006 .