The Boeing Company :: PEST SWOT marketing strategy

CONTENTS1.COMPANY OVERVIEWp.3 to 4Companys vision, mission statement and objectives Visionp.3Boeing- Airbus market share ..p.42.SITUATION abstract.p. 5 to 10PEST analysis..p.5SWOT analysis p.7Boeing merged Culture...p.103.THE BOEING COMPANY MARKETING POLICYp.11 to 30Segmentation....p.11Boeings Positioning and Targeting Strategy..p.12Buyer behaviour......p.15Pricing strategy in the Boeing-Airbus duopoly . p.16Analysis of Major Customers...p.18Description of Products and Services...p.20The life cycle of Boeings commercial airplanesp.23Boeings Communication Policy.p.24Public Relations ..p.27 dissemination policy...p.284.PROCUREMENT AND SUPPLY CHAIN MANAGEMENT .p.31 to 34legal brief overview of Boeings procurement activity ...p.31e-procurement ..p.32Recommendations....p.345.COMPARISON WITH AIRBUS .p.35 to 37Airbus S.A.S brief overview ..p.35Reasons in arrears the Duopoly ...p.35Comparison of both Boeing and Airbus strategies.....p.36Latest commercial disputes ..p.366.ATTACK AND DEFEND STRATEGIES .p.38 flack strategy ..p.38Defend strategy .....p.387.RECOMMENDATIONS .p.398.APPENDIXES.p.41 to 451.COMPANY OVERVIEWCompanys vision, mission statement and objectives VisionVisionPeople working together as one global company for aerospace leadershipBoeing- The future of flight. foreign missionTo be the number one aerospace company in the world and among the prime minister industrial concerns in terms of quality, profitability and growthObjectivesTo execute the higher up goals and fulfil Boeings mission, the following objectives allow for guide company persisting improvements in quality of products and processesOur commitment to steady, long-term improvement in our products and processes is the root word of our business strategy. To achieve this objective, we must(prenominal) work to continuously improve the boilers suit quality of our rule, manufacturing, administrative, and support organizations.A highly skilled and motivated work forceOur most important resourc e is our human resource the people who design and build our products and service our customers. Given the right combination of skills, training, communications, environment, and leadership, we believe our employees will achieve the needed gains in productivity and quality to meet our goals. adapted and focused management To employ our skillful and human resources with optimum efficiency, we must ensure that managers are carefully selected, appropriately trained, and work together to achieve our long-range goals.Technical excellenceIn a world of fast-challenging technology, we smoke only remain competitive by continuously refining and expanding our technical capability.Financial strengthThe high-risk, cyclical nature of our business demands a tender financial base. We must retain the capital resources to meet our current commitments and take a crap substantial investments to develop new products and new technology for the future. This objective as well as requires contingency pl anning and control to ensure the company is not overextended should a severe economic downturn occur the plan period.Commitment to virtueIntegrity, in the broadest sense, must pervade our actions in all relationships, including those with our customers, suppliers, and each other. This is a commitment to uncompromising values and conduct.